Design within Reach Flagship Store

Situated on the corner of 57th Street and 3rd Avenue, the new Design Within Reach studio occupies a small footprint at the ground level and the entire basement, second, and third floors of the building. To create a powerful impact, the design places a floating red box above the entrance, providing a 24' ceiling height at the ground floor. The floating box creates a strong brand identity on the street level as well as accommodates a duplex apartment. The idea behind the duplex apartment facing the 2nd and 3rd floor is to explore the voyeuristic experience one has living in New York City. In a dense city like New York, we always end up looking into others' apartments. Koray Duman was Partner in charge of the project at Sayigh+Duman Architects. Photos by Michael Biondo and Peter Murdoch


Completed in 2014




20,000 sf


New York, NY

Concept Diagram

                                             Ground Floor Plan                                                              Second Floor Plan                                                                      Third Floor Plan


Koray Duman, Matthew Thomson, Matei Denes, Ruomei Zhang