Paul Pfeiffer at MOCA Geffen 

Paul Pfeiffer's first U.S. retrospective at the MOCA Geffen Contemporary brings
together era-defining photo and video works alongside his latest experiments in sculpture and installation. B-KD was tasked to design the 22,000sf exhibition in the cavernous space of the Geffen Contemporary.                                                   

Modeled after a studio soundstage, the exhibition design is inspired by the artists’ interest in Hollywood Filmmaking's highly fabricated and labor-intensive process. Three white cube galleries at the entrance welcome visitors into a conventional art viewing space. Behind these galleries, the main warehouse space reveals itself as a large open volume where a series of wood-framed structures, built with conventional 2X6 wood framing, are carefully arranged to house large video works, installations, and photography. On an adjacent space, a raised platform is designed with the same construction techniques to wrap Pfeiffer’s monumental work – ‘Vitruvian Figure.’ A ramp and stair wrap around the platform to guide viewers up onto the platform.

Installation views of Paul Pfeiffer: Prologue to the Story of the Birth of Freedom, November 12, 2023–June 16, 2024 at The Geffen Contemporary at MOCA. Courtesy of The Museum of Contemporary Art (MOCA). Photo by Zak Kelley.

Status

Completed November 2023

Program

Art Exhibition Design

Area

22,000 sf

Location

Los Angeles, CA

Team

Koray Duman, Caitlin Dippo, Soeun Park, Hyunjoo Park